First we observe, looking for something useful
to create. When an idea begins to form from observations, we log it and let it incubate
until it begins to mature into something that can be represented in software. We
let the ideas grow until we find one that is good enough, and useful enough to create.
Next, we start to think about the design and how
to user will use this idea. We look for a design that is comfortable enough to be
used everyday. We diligently translate the useful, everyday idea into useful,
Finally, we take care to ensure the software runs
fast, runs well, and looks beautiful. Once we are proud of our creation, we submit it for approval. A short time later, a beautiful new app
is born and ready for the world!